Poznan, Poland The annual calendar of Polish food industry has long held a reserved place in Poznan every year for the trade fair POLAGRA-TECH. It is the meeting place for the food-processing industry in Eastern Europe. Around 300 exhibitors provide insights into the latest technical solutions and trends.

Every two years POLAGRA focuses on the baking and confectionery industry – that happens again this year. For this reason, Weber Maschinenbau appeared with a lounge concept: establishing new business contacts, maintaining existing relationships, and all that at an attractive stand in a good atmosphere for discussion.

The effectiveness of this concept is proved once again by the coveted Acanthus Aureus Award granted by the Polish Trade Fair Association. The organiser says that Weber has repeatedly shown the best implemented marketing strategy. Katarzyna Powszedniak (pictured left with trophy) and sales manager Josef Zerle accepted the coveted award on behalf of the Weber organisation team.